Paid Growth
Paid Growth Engine: Paid Social + Paid Search for Clinics
Create instant awareness and accelerate bookings with paid social and paid search. We build buzz on Facebook, Instagram, LinkedIn, Pinterest, and TikTok — positioning your clinic as the easy, direct-billing choice — then layer on Google Ads to win competitive searches while your SEO keeps compounding underneath.
What's included
Specific deliverables, not vague recommendations.
Every engagement produces concrete outputs you can see, measure, and benefit from.
Paid social campaigns across Facebook, Instagram, LinkedIn, Pinterest, and TikTok
Creative and ad copy that lead with direct billing and "use your benefits"
Audience targeting by neighbourhood, employer demographics, and interests
Google Ads (Search) targeting high-intent local and competitor terms
Landing pages built to convert paid traffic into booked appointments
Conversion tracking and call tracking tied to real bookings
Budget pacing and bid management so every dollar is accountable
Monthly reporting on spend, leads, and cost per booked patient
Expected outcomes
What this service is built to improve.
Immediate visibility while SEO builds in the background
Top-of-mind awareness as the direct-billing clinic
Better search position against local competitors
A measurable cost-per-booked-patient you can scale
FAQ
Common questions about this service.
How does this fit with the SEO retainer?+
They work as a sequence. SEO (with Local SEO and AI search inside it) builds durable organic visibility that compounds over months but takes time. Paid Growth creates awareness and bookings immediately — paid social to build buzz and top-of-mind positioning as the direct-billing clinic, then Google Ads to win competitive searches. You can run Paid Growth on its own, but it performs best on top of a solid organic foundation so you are not renting every patient forever.
Which platforms do you run paid social on?+
Facebook, Instagram, LinkedIn, Pinterest, and TikTok — we choose the mix based on where your patients actually are. For most clinics, Facebook and Instagram do the heavy lifting, with LinkedIn useful for employer/benefits-focused messaging and TikTok or Pinterest added when the creative fits.
Why start with paid social instead of Google Ads?+
Google Ads captures people already searching for a clinic. Paid social creates demand before they search — putting your clinic, and the fact that you direct-bill, in front of insured locals so you are the name they remember when they are ready to book. Used together, social builds the awareness and search captures the intent.
How much should I budget for ad spend?+
Ad spend is separate from our management fee and is paid directly to the platforms. We will recommend a starting budget based on your area and goals, start conservatively, and scale only once the cost per booked patient proves out. We are honest when paid is not yet the right move for your clinic.
Start with a free audit
Get a 2-minute Loom audit of your clinic before anything else.
Send your clinic URL. I'll record a personalized walkthrough of your Google Business Profile and homepage, with three specific things to fix this week. No pitch in the video.