About
A focused growth partner — organic and paid — built for clinics.
MyClaimReady is run by Pranesh Rohilla, a Toronto-based marketing specialist applying conversion-rate thinking from Canadian retail and ecommerce to a category that needs it: healthcare clinics.
Why this exists
Most clinic marketing ignores the easiest win in the building.
There is a pool of insured patients within walking distance of every clinic in the GTA. Most of them never book — not because the clinic is bad, but because the website and Google profile do not answer the questions that matter to them.
I spent over two years working in Canadian retail and ecommerce, where every click is measured and every step in the funnel is tracked. That mindset is largely missing in clinic marketing. Most dental, physio, and chiro practices have no idea where their new patients come from, no tracking on their booking flow, and no system for making more of the patients who already know about them.
As an SEO specialist, I run the full stack — technical SEO, content, and on-page work — but I go deep on the parts that matter most for clinics: Local SEO, Google Business Profile, and the new AI search engines. Too many clinics get sold "Local SEO" as if it's separate from real SEO. It isn't. Local and AI visibility rank best when they sit on solid technical and content foundations, so I do all of it.
When the math supports it, I also run paid advertising — Google Ads for high-intent searches and paid social across Meta, Instagram, and LinkedIn to reach insured patients before they search. Paid and organic are complements, not substitutes: ads create immediate visibility while SEO compounds underneath. Ad spend is always separate, always yours, and I start conservatively — scaling only once cost per booked patient proves out.
MyClaimReady is built around the simple observation that about 67% of Canadian employees have dental or paramedical benefits through work (Statistics Canada, 2024), and most of them rarely use the coverage they have. The clinics that make it easy — clear direct billing, fast booking, honest pricing — capture that demand. The ones that don't, lose it to the clinic three blocks away that does.
How MyClaimReady works
One operator, clear scope, transparent process.
No agency layers
You work directly with me. No account manager, no junior strategist, no handoff. The person who audits your site is the person who does the work.
Clinic-only focus
MyClaimReady only works with dental, physio, chiro, and similar insurance-covered service providers. Specialization compounds — every clinic benefits from what was learned at the last one.
Honest reporting
A 1-page monthly report your office manager can read in 2 minutes. Bookings tracked, ranking changes called out, what worked and what didn't.
Specialist vs. general agency
How a clinic specialist compares to a general marketing agency.
Searching for the best dental, physiotherapy, or chiropractic marketing agency in Toronto? Here's an honest look at how a clinic-only specialist differs from a general digital marketing agency or a national SEO company.
Specialization isn't a limitation — it's the entire point. A clinic-only partner brings depth a generalist can't.
From Pranesh
I'm based in Toronto and work with clinics across Toronto and the GTA. If you run an independent dental, physio, or chiropractic practice and want a free 2-minute Loom audit of your Google Business Profile and homepage, send me your clinic URL through the contact page. No pitch in the Loom — just three things I'd fix this week.
— Pranesh Rohilla, Founder, MyClaimReady Marketing
Start with a free audit
Get a 2-minute Loom audit of your clinic before anything else.
Send your clinic URL. I'll record a personalized walkthrough of your Google Business Profile and homepage, with three specific things to fix this week. No pitch in the video.