14-Day Sprint • CAD $1,500 flat • For dental, physio & chiro clinics
Turn insurance friction into booked appointments — in 14 days.
There are people within 5km of your clinic right now with $1,500 of unused dental or $1,000 of unused paramedical benefits sitting in their employer plan. They aren't booking because they don't know how much coverage they have, don't know your clinic offers direct billing, and assume the claim process will be complicated. The Insurance Activation Sprint fixes that.
The problem
Three friction points cost every clinic patients every week.
None of them require a website rebuild to fix. They require deliberate, structured messaging that almost no clinic in the GTA does well.
Patients don't know what they're covered for
Most employer dental plans cover $1,500–$2,000/year. Most patients can't name their carrier, let alone their remaining balance. They assume the bill will be high and don't book.
Patients fear the claim process
They've heard horror stories. They expect to pay upfront, fill out forms, and wait weeks for reimbursement. Your direct billing offer is the answer — but only if they see it before they call.
Benefits expire on December 31
For most employer plans, unused coverage doesn't roll over. Patients who don't book in November or December lose hundreds of dollars of coverage. Almost no clinic reminds them.
What you get
Six concrete deliverables shipped in 14 days.
Each one is built specifically for your clinic — not templated.
"Use Your Benefits" landing page
A dedicated page on your site explaining coverage, direct billing, and how to book — written for the patient who has insurance but isn't sure how to use it. Schema-tagged for AI search.
Direct billing badges + carrier logos
Added to your homepage hero, footer, and key service pages. Includes all major Canadian insurance carriers your clinic accepts.
4-message benefits-reset campaign
Pre-written SMS and email reminders for the Oct–Jan window. You schedule them once, they run every year.
GBP audit + 10 quick wins
Google Business Profile fixes covering categories, services, description, posts, photos, hours, booking link, and review response strategy.
Booking funnel review
Walkthrough of your "homepage → book" flow with 5–10 specific recommendations to remove drop-off points.
90-day tracking baseline
GA4 and Google Search Console set up so you can actually see what changed after the sprint, not just trust the work.
The 14-day timeline
From kickoff to live in two weeks.
Kickoff call (30 min) + access to website, GBP, and any analytics. Audit begins.
Landing page draft delivered for review. GBP audit and quick wins implemented.
Homepage updates, carrier logos, direct billing badges. Booking funnel review delivered.
Campaign messages written and reviewed with you. Tracking set up.
Final review, edits, polish. You approve everything before publishing.
Everything ships live. 1-page summary report delivered.
Investment
CAD $1,500
Flat fee. No hidden costs. No retainer required.
One booked patient who would not have booked otherwise typically generates $300–$2,500 of revenue depending on services rendered. The sprint usually pays for itself within the first 30 days of the benefits-reset window.
FAQ
Common questions before clinics book the sprint.
What is the Insurance Activation Sprint?+
A focused 14-day project where MyClaimReady builds the "use your benefits" landing page, adds direct billing badges and insurance carrier logos to your homepage, writes a 4-message benefits-reset campaign for the Oct–Jan window, audits your Google Business Profile with 10 prioritized fixes, and sets up baseline tracking. CAD $1,500 flat fee.
How fast can I see results?+
Visible site changes ship within 14 days. Booking-flow impact typically shows within 30 days. The campaign component delivers most of its value in the November–December benefits-reset window and the January post-reset month.
Do I need to redesign my whole website?+
No. The sprint works on your existing website. We add a new landing page, update key sections of your homepage, and adjust your Google Business Profile. No rebuild needed.
What if my clinic does not offer direct billing yet?+
We can still run the sprint. The messaging changes to focus on coverage education and reimbursement support. But adopting direct billing (assignment of benefits) is the single biggest patient-acquisition lever for most clinics, so we will recommend you consider it.
Can this be combined with a monthly retainer?+
Yes. Many clinics start with the sprint as a wedge project, see the impact, and then move into the Patient Growth System monthly retainer. The sprint fee can be partially credited toward the first month of a 6-month retainer.
Start with a free audit
Get a 2-minute Loom audit of your clinic before anything else.
Send your clinic URL. I'll record a personalized walkthrough of your Google Business Profile and homepage, with three specific things to fix this week. No pitch in the video.