14-Day Sprint • CAD $1,500 flat • For dental, physio, chiro, massage, naturopathic & allied-health clinics
Turn insurance friction into booked appointments - in 14 days.
Most Canadian employees have employer dental and paramedical benefits, yet many use only a fraction of their annual coverage. Three things stop them from booking: they do not know how much coverage they have, they do not know your clinic offers direct billing, and they assume the claim process will be complicated. The Insurance Activation Sprint fixes the visibility problem.
A typical patient's dental plan
$1,500/year
Most insured patients use a fraction of their coverage before it resets every January. The clinics that make benefits and direct billing clear capture the rest.
The problem
Three friction points cost every clinic patients every week.
None of them require a website rebuild to fix. They require deliberate, structured messaging that almost no clinic in the GTA does well.
Patients don't know what they're covered for
Most employer dental plans cover $1,500–$2,000/year. Most patients can't name their carrier, let alone their remaining balance. They assume the bill will be high and don't book.
Patients fear the claim process
They've heard horror stories. They expect to pay upfront, fill out forms, and wait weeks for reimbursement. Your direct billing offer is the answer - but only if they see it before they call.
Benefits expire on December 31
For most employer plans, unused coverage doesn't roll over. Patients who don't book in November or December lose hundreds of dollars of coverage. Almost no clinic reminds them.
What you get
Six concrete deliverables shipped in 14 days.
Each one is built specifically for your clinic - not templated.
"Use Your Benefits" landing page
A dedicated page on your site explaining coverage, direct billing, and how to book - written for the patient who has insurance but isn't sure how to use it. Structured so search engines and AI systems can clearly understand the page.
Direct billing badges + carrier logos
Added to your homepage hero, footer, and key service pages. Includes all major Canadian insurance carriers your clinic accepts.
4-message benefits-reset campaign
Pre-written SMS and email reminders for the Oct–Jan window. You schedule them once, they run every year.
GBP audit + 10 quick wins
Google Business Profile fixes covering categories, services, description, posts, photos, hours, booking link, and review response strategy.
Booking funnel review
Walkthrough of your "homepage → book" flow with 5–10 specific recommendations to remove drop-off points.
90-day tracking baseline
GA4 and Google Search Console set up so you can actually see what changed after the sprint, not just trust the work.
The 14-day timeline
From kickoff to live in two weeks.
- 1
Day 1–2
Kickoff & audit
Kickoff call (30 min) + access to website, GBP, and any analytics. Audit begins.
- 2
Day 3–5
Landing page & GBP
Landing page draft delivered for review. GBP audit and quick wins implemented.
- 3
Day 6–8
Homepage & funnel
Homepage updates, carrier logos, direct billing badges. Booking funnel review delivered.
- 4
Day 9–11
Campaign & tracking
Campaign messages written and reviewed with you. Tracking set up.
- 5
Day 12–13
Review & polish
Final review, edits, polish. You approve everything before publishing.
Day 14
Everything ships live
All work goes live. 1-page summary report delivered.
Investment
CAD $1,500
Flat fee. No hidden costs. No retainer required.
One booked patient who would not have booked otherwise typically generates $300–$2,500 of revenue depending on services rendered. The sprint is designed to capture demand that may already exist in your market.
FAQ
Common questions before clinics book the sprint.
Start with a free Growth Score
Get your Clinic Growth Score before anything else.
Send your clinic URL. You will receive a reviewed Growth Score covering search visibility, local presence, insurance messaging, and conversion, with three specific priorities and a short personal walkthrough. No pitch.