Insurance Guide
How to market Sun Life direct billing as a patient acquisition advantage.
Sun Life is one of Canada's largest group benefits providers, covering millions of employees across dental, paramedical, and extended health plans. Here is how direct billing works, what is covered, and how to communicate it so insured patients choose your clinic.
How it works
Sun Life direct billing means patients pay less at the chair.
Most Sun Life dental and paramedical plans support direct billing (also called assignment of benefits), meaning the clinic submits the claim and Sun Life pays the clinic directly. The patient pays only their co-pay or deductible at the visit.
For patients, this removes the biggest barrier to booking: the fear of a large upfront bill. For clinics, it means more insured patients actually follow through and attend their appointments.
Read more about the mechanics in our guide to direct billing vs assignment of benefits.
What Sun Life typically covers
- Dental: preventive, restorative, major, orthodontic
- Physiotherapy and rehabilitation
- Chiropractic care
- Massage therapy (registered)
- Naturopathic medicine
- Acupuncture
- Psychology and counselling
- Vision care and prescription drugs
Coverage amounts and limits vary by employer plan. Patients can check their specific coverage through the Sun Life member portal.
For clinic owners
How to make Sun Life direct billing a patient acquisition advantage.
Name Sun Life on your website
Add "Sun Life" to your homepage and service pages alongside your other accepted carriers. Patients searching "dentist that takes Sun Life" will find you.
Add it to your Google Business Profile
Mention Sun Life direct billing in your GBP description and services. This surfaces in local search results and the Map Pack.
Verify coverage before the visit
When a patient books, check their Sun Life coverage and tell them their estimated out-of-pocket cost. Patients who know their number show up.
FAQ
Sun Life direct billing questions clinics ask.
MyClaimReady Marketing is not affiliated with, endorsed by, or a representative of Sun Life. All carrier names and trademarks belong to their respective owners. Coverage details vary by employer plan. Information on this page is for marketing guidance purposes and was last reviewed September 2026.
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