Insurance Guide
How to market Manulife direct billing as a patient acquisition advantage.
Manulife is one of Canada's largest insurance providers, offering group benefits that cover dental, paramedical, and extended health services for millions of Canadian employees. Here is how direct billing works, what is covered, and how to communicate it so insured patients choose your clinic.
How it works
Manulife direct billing means patients pay less at the chair.
Most Manulife group plans support direct billing for dental and paramedical services. Clinics with a Manulife provider agreement can submit claims electronically and receive payment directly, so patients pay only their portion at the time of service.
For patients, this removes the biggest barrier to booking: the fear of a large upfront bill. For clinics, it means more insured patients actually follow through and attend their appointments.
Read more about the mechanics in our guide to direct billing vs assignment of benefits.
What Manulife typically covers
- Dental: preventive, restorative, major, orthodontic
- Physiotherapy and rehabilitation
- Chiropractic care
- Massage therapy (registered)
- Naturopathic medicine
- Acupuncture
- Psychology and counselling
- Vision care and prescription drugs
Coverage amounts and limits vary by employer plan. Patients can check their specific coverage through the Manulife member portal.
For clinic owners
How to make Manulife direct billing a patient acquisition advantage.
Name Manulife on your website
Add "Manulife" to your homepage and service pages alongside your other accepted carriers. Patients searching "dentist that takes Manulife" will find you.
Add it to your Google Business Profile
Mention Manulife direct billing in your GBP description and services. This surfaces in local search results and the Map Pack.
Verify coverage before the visit
When a patient books, check their Manulife coverage and tell them their estimated out-of-pocket cost. Patients who know their number show up.
FAQ
Manulife direct billing questions clinics ask.
MyClaimReady Marketing is not affiliated with, endorsed by, or a representative of Manulife. All carrier names and trademarks belong to their respective owners. Coverage details vary by employer plan. Information on this page is for marketing guidance purposes and was last reviewed September 2026.
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