2026 Research - In Progress
How GTA clinics perform on search, insurance, and conversion.
We are analyzing dental, physiotherapy, chiropractic, and allied-health clinics across the GTA on search visibility, local presence, insurance messaging, and patient conversion. This page will publish findings when the dataset and methodology are complete.
This research is in progress
We are collecting observations from GTA clinics across multiple regions and specialties. No quantitative findings are published yet. When the dataset is complete, this page will include the sample size, collection dates, scoring criteria, methodology, limitations, and verified results.
Research framework
What we are measuring.
Each clinic is scored across five categories using a standardized rubric. The framework is versioned and will be published alongside the final results.
Search Visibility
Organic rankings, service pages, technical health, structured data, and internal linking.
Local Visibility
Google Business Profile completeness, review count and recency, citation consistency, and local authority.
Insurance Messaging
Direct-billing visibility on the homepage, GBP, dedicated insurance pages, and carrier identification.
Patient Conversion
Online booking availability, phone visibility, CTA clarity, and trust signals.
AI Search Readiness
Content structure for AI extraction, FAQ blocks, entity clarity, and external validation.
Before we publish
What the final report will include.
- Sample size, clinic/region mix, and inclusion criteria
- Collection dates and data-gathering method
- Scoring rubric with weights and definitions for each level
- Missing-data treatment and limitations
- Denominator for each statistic
- Methodology version number
Public website observations alone cannot establish patient conversion rates. Conversion claims will only be included when supported by booking or outcome data.
Want to be included?
Get your clinic scored using the same framework.
Send your clinic URL and we will score it across the five categories above. You will receive a Clinic Growth Score with your results and three specific priorities.
Start with a free Growth Score
Get your Clinic Growth Score before anything else.
Send your clinic URL. You will receive a reviewed Growth Score covering search visibility, local presence, insurance messaging, and conversion, with three specific priorities and a short personal walkthrough. No pitch.